Robot Journalism – What´s really possible and where are its limits?
Jul 25 2014

Recently the first super computer supposedly passed as “human” for another human being, now the discussion around robots gets louder again. Also: “Readers can’t distinguish from content that is written by a human than being automatically generated content”. Scandinavian researcher Christer Clerwall formulated an important result of his small study to evaluate automated generated texts.

On Air! Mellissa Lee shares insights into Malaysian E-commerce
Jan 16 2014

Proudly presenting: Malaysian E-commerce expert and online entrepreneur Mellissa Lee swinging by for an interview with aexea. She shares her experiences in launching the  pioneer fashion business ZALORA  in Asia for the startup incubator Rocket Internet from scratch. Get some interesting insights into market challenges and differences in E-Commerce in Malaysia and neighbour countries along with  Mellissa´s personal tool box for online businesses-to-be.

Top Ranking Factors 2013
Aug 13 2013

Searchmetrics´ new Ranking Factor - Rank correlation Study 2013 highlights the increasing importance of quality content and especially word count on high ranking positions in SEO. The various Google algorithm updates last year apparently aim more and more at cracking down spam pages, poor content and bad user orientation.

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