Keeping track – Key performance indicators (KPIs) for SEO & CRO
Oct 01 2013

Past the times of digging in the performance-darkness & shooting marketing activities "into the blue". Success of Search Engine Optimization (SEO) and Conversion rate-Optimization (CRO) activities can and has to be measured. Tracking & testing key performance indicators (KPI) provides important insights for improvements. Let´s have a glance at Search Engine Optimization (SEO) metrics and Conversion rate Optimization (CRO) metrics that help to uncover how your activities & consequently your shop performs.

We´ll be Content engineers - leveraging automation technology for smart content marketing
Sep 18 2013

Finally, we´re getting there: The discussion about automation technologies in content marketing is rising! In his keynote at the "Content Marketing World 2013" in Australia US Content marketing strategist Scott Abel spells out thetechnological transformation of the content marketing industry & main automation technologies. We will be content engineers, not writers!

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